Irma boom s think book for shv at more than 4 inches thick and weighing in at nearly 8 pounds, the 2,6page commemorative think book for shv, a dutch holding company, took designer irma boom 5 years to complete. The 2,6page shv think book 19961896, commissioned by shv holdings utrecht, designed by irma boom, 1996. Shv think book 19961896, one of booms early commissions, is illustrative of her experimental and influential approach to book design. This video was taken in the university of amsterdam special collections as a. Irma boom and johan pijnappel shv holdings, not for sale. Irma boom shv think book chinese edition 1996 irma boom. Biography in books at the special collections department of the library of. Shv 18961996 think book irma boom en johan pijnappel utrecht, shv holdings nv, 1996 2. Making books is my work and my life, and telling one story per book was my way to reveal things about the project you would not get from an ordinary caption. To understand her work you have to hold it, feel it, flip through the pages to experience the sequence. Irma boom born 1960121515 december 1960 in lochem, gelderland, netherlands, is a dutch graphic designerwho specializes in book making. Courtesy of irma boom interior pages from shv think book 19961896, 1996.
Shv think book 19961896, a 2,6page document of the companys history, presented in reverse chronological order. Boom has been described as the queen of books, having created over 300 books and is well reputed for her artistic autonomy within her field. Irma boom born 15 december 1960 in lochem, gelderland, netherlands, is a dutch graphic designerwho specializes in book making. The 2,6 page commemorative shv think book 1996 which was antichronological and also devoid of page numbers and index became her international breakthrough. This video was taken in the university of amsterdam special collections as a visual aid for my resma. Irma booms think book for shv irma boom, book design. She is known for her creative reinterpretation of book form, in which aesthetic value is more important than legibility. Irma boom, johan pijnappel en paul fentener van vlissingen shv. Her bold experimental approach to her projects often challenges the convention of traditional books in. Once the book is free from this function, what can it possibly offer its reader. Graphic designer irma boom is the woman behind some of the most stunning books to have been published in the last decade.
Boom introduced the idea of a fat book overtly thick book and has made more than 300 books, 100 of which are in the permanent collection of moma in new york. It came in a cardboard box of about a cubic foot, containing a smaller, rather clumsily. For the amsterdam exhibition, which was my first retrospective, i wrote a text for every book. Irma boom on standing up for yourself, even in the face of controversy. Boom was given her freedom, and shv think book made her international career. Irma boom on standing up for yourself, even in the face of. Paul fentener van vlissingen, ceo of the dutch conglomerate shv, tasked boom with creating a book to commemorate the centenary of his company. Centennial album jubileumboek aka thinkbook irma boom, johan pijnappel. For the paris show, i wanted to emphasize how, for me, making books is about building them. To encourage readers to journey through the book in a nonlinear fashion, boom omitted page numbers, a table of contents, and an index. Shv think book is unconventional not only in its approach but also in its typography, layout, materials, and printing. Furthermore, the book s design extends to the edges of its pages, which are printed to reveal the image of a tulip field when flipped from. The 2,6 page commemorative shv think book 1996 which was antichronological and.
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